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New purchases by Daily Mail's Digital group

Monday 1st February 2010
Written by Rosalind Renshaw

Fresh from its purchase of a 50% stake in Globrix, the Daily Mail’s Digital Property Group has bought Dothomes.co.uk and Extate.co.uk 

It is understood that both had been on the market for some time. Originally launched as Google-style search engines, they apparently failed to make the impact expected. They were acquired by Digital from BytePlay, which says it will relaunch in the UK the first of the property mapping offerings – OnOneMap.

All traffic to both dothomes and extate has been redirected to FindaProperty.

Both FindaProperty and Digital’s other main site, Primelocation, have registered record daily visitor traffic levels in January.

On January 18, FindaProperty received just short of 215,000 unique visitors, 11,400 more than its previous best in August 2009. The following day, Primelocation achieved its best 24 hours to date by attracting over 168,000 unique visitors.

Both sets of data are, however, easily outstripped by Rightmove, which claims that it broke the million visitor mark on a single day this time a week ago, on January 25.




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Editorial Contact Details - Rosalind Renshaw
rosalind.renshaw@estateagenttoday.co.uk
0845 075 0152
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