AI off-market listings platform wins new investment

A PropTech platform that links buyers with estate agents’ off-market listings has won £800,000 in new investment.  

The platform is called Invisible Homes and its original fund-raising aim was £500,000 although after three weeks it has exceeded this by 60%. 

Founder and chief executive Mark Wells says: “The enthusiastic backing from home buyers using our platform in this investment round represents a strong endorsement of our business - from those who know us best.

“The funding of £800k allows us to speed up our growth plans from our current Central and West London footprint, to cover the whole of London and the Home Counties in the next two years.

“We have already trebled our marketing spend to attract more buyers in our existing London footprint of over eight boroughs. We expect to reach over 100,000 buyer registrations by the end of this year.”

Chief operating officer Matt Hallissey adds: “Invisible Homes is investing in its tech platform to improve and deepen the role of AI to connect buyers with potential dream homes they wouldn't otherwise consider, alongside exclusively listed homes that are a more conventional match for their preferences.  We are looking forward to expanding further across London boroughs and into the Home Counties so that more buyers can be helped by the Invisible Homes platform”.