Nurtur shifts to AI and software after Guild sale

Property marketing and communications software provider Nurtur is shifting its focus from agency networks to technology and artificial intelligence tools.

It comes after it sold the Fine & Country and The Guild of Property Professionals brands to The Property Franchise Group.

A statement from Nurtur said the move helps the company “sharpen its focus” on technology solutions and advancing Artificial Intelligence (AI) integration and innovation across its ecosystem.

Jon Cooke, chief executive of Nurtur, said: "Our decision to divest the nurtur networks arm is a strategic step towards consolidating our position as a market leader in the homeowner and homemover sphere.

"By refocusing our efforts on integrating powerful AI capabilities throughout our software and services, we are positioning ourselves and our customers for unprecedented success."

Nurtur still owns the Property Jungle, LeadPro, BriefYourMarket, KnowYourMarket, Yomdel and Starberry brands.

Matthew Siebert, partner at Nurtur backer Toscafund, added: “As a long-term shareholder, Toscafund is supportive of this transaction. Nurtur is now the largest supplier of Marcoms solutions to estate agencies in the UK and we believe a streamlined strategy dedicated to offering innovative AI capabilities will power the group’s next growth phase.”

It comes after the brand announced yesterday that its chief financial officer Clive Beattie will depart after completing the agency sales.