Zoopla named data partner for Channel 4 property show

Zoopla has been named as the official data partner of the latest series of popular Channel 4 programme ‘Worst House on the Street’.

The deal means the property portal’s data on house prices will feature in each episode, providing viewers with insight and value on the areas featured.Hosted by property developers Scarlette and Stuart Douglas, Worst House on the Street uses the expertise of its two hosts to help homeowners transform their ‘doer-upper’  houses into their ideal homes.

The latest series will run for six weeks, with each episode based in a different location in the country. The series is expected to reach more than 3m UK adults and over 250,000 people who intend to purchase or sell a home in the next 12 months, boosting the visibility of Zoopla amongst buyers and sellers.

The areas which feature in the latest series are:
 
Episode 1: Cardiff, aired 16th July
Episode 2: Sheerness, airing 23rd July
Episode 3: Bristol, airing 30th July
Episode 4: Nottingham, airing 6th August
Episode 5: Norbury, airing 13th August
Episode 6: Sheffield, airing 20th August

Commenting on the partnership, Nikki Cole, director of national sales at Zoopla said: “Zoopla is the brand the UK thinks of first and foremost for house price, information. This partnership provides real value to Channel 4’s Worst House on the Street programme, so it was a no-brainer. Not only will it help inspire buyers and sellers this summer to get in touch with their local agent, but it will also help inform the nation on what you can get for your money in different parts of the country.”

Rupinder Downie, content solutions leader from Channel 4, said: “Our track record for high-profile digital product placement that matches brands into our programming has always been strong, so we’re delighted to secure this in Worst House on the Street for the first time.

“By providing accurate information from the leading player in the property data space in the show, we’re leading in the way in innovative brand integration to key audiences, a key pillar of our Fast Forward Strategy as we become a digital-first streamer.”

Melanie Leach, joint chief executive of production company South Shore added: “We want to thank Zoopla for supplying house price data for Worst House on the Street. The series shows how starting with an idea of local property value is the first step for homeowners to understand how to get the most out of a potential renovation.”