Archive

A new analysis of buyers’ actions during viewings suggests many effectively ignore the truly important features, and are instead distracted by...

Zoopla has invested in new online content and personalised emails using artificial intelligence to drive demand for estate agents. The portal said...

Zoopla has been named as the official data partner of the latest series of popular Channel 4 programme ‘Worst House on...

Industry commentator Charlie Lamdin has launched a 50-hour live stream to help voters concerned about housing decide how to vote in...

Home staging expert Elaine Penhaul has used her expertise to pen a new book on how to present a home for...

A new agency has launched, describing itself as being “dedicated to creating extraordinary marketing for extraordinary homes across Hampshire, Surrey and...

Like millions of others, I watched in open-mouthed astonishment as details emerged about the Post Office scandal. I knew a little bit about...

Kerb appeal is often cited as an important factor if agents and sellers want to impress buyers and now research suggests...

When almost all agents and developers use the tried and tested formula of floorplan, professional photography  and a well-crafted description, what can be...

Agents are being reminded to conduct health and safety checks on their listings as well as in the office. This is according...

Taking a proactive approach with viewing generation can increase foot flow through properties and generate more offers, and ultimately close more...

Propertymark needs to do more to promote the value of its agents and to ensure people know it exists, property commentator...

Rightmove is to become the headline sponsor of the new series of Ant & Dec’s Saturday Night Takeaway. The new ITV series...

I wasn’t completely surprised to read here on Estate Agent Today that our industry remains near the bottom of the league...

Four out of five homebuyers would consider reducing an offer if they found maintenance issues when viewing a property.  The insurer’s poll...

In recent years, we’ve witnessed a massive influx of channels for media consumers – two of the biggest of which are...

Zoopla has launched a Progression Portal for agents, promising real-time updates for 15 key milestones during the sales transaction process. Agents can...

The property industry is fortunate in including many great people, doing great work across a range of businesses – from traditional agency...

A Yorkshire based agent has come up with a novel way of reducing its carbon footprint while conducting viewings with potential...

Rightmove is set to launch a new marketing campaign next week that encourages people to consider the different life they could...

A French billionaire who made his money from estate agency is promising to transform the UK property industry with his unique...

In a new column, solicitor Colum Smith, an expert in combating fraud at Taylor Rose MW Solicitors, explains why those looking...

Boomin claims that one of the online influencers it has commissioned to create YouTube content has won has many viewers as...

Michael and Kenny Bruce have for the first time given their views on what went wrong for Purplebricks during their time...

Propertymark has come out in support of the Scottish government’s demand that buyers take lateral flow tests before viewings. The measure is...

You’ve heard me bang on about the wonder of reservation agreements for some time now, but it’s definitely the case that...

The agency that last year was showcased in the one-off Channel 4 show Britain's Most Expensive Houses is now to star...

A portal says many buyers feel disappointed when viewing a property becuase it is typically smaller than agents’ photographs suggest.  MoveStreets claims...

Rightmove is at the centre of a revolutionary advertising initiative involving Channel 4’s Location, Location, Location. Using Artificial Intelligence technology, a digital...

Welcome to this week’s Agents Do Charity - another edition of good will and cheer generated by the industry’s fund-raising heroes. It’s...

The man who admits he was “the acceptable face of Foxtons” in its golden period says he finally left because it...

360 tour technology company Made Snappy has grown rapidly over the past 18 months and whilst many agents have grasped the...

The controversial proposal by a PropTech start up to charge potential viewers of properties to let or for sale has been...

The controversial ViewRabbit service, which proposes to charge prospective buyers and tenants for viewing properties, may seek international investment. The site has...

Propertymark says a new pay-per-viewing service is “interesting” but warns agents to protect themselves by abiding by consumer protection regulations. The warning has come following...

A number of estate agencies have signed up to a service which charges £30 to view a property. The online service, called...

It may be ‘Freedom Day’ but it looks certain that many estate agents will still wear masks in offices today and...

Like many of you, I have watched a lot of football recently and I’ve enjoyed every minute. It has been an...

Hello and welcome to our first Euros Agent Match Report, a really engaging piece on England's triumphant campaign start yesterday. Our thanks go to...

The growth of the internet and technology has transformed virtually every aspect of our lives, including how we approach the property...

A new four part TV series is to lift the lid on some of the agency activities that go on to...

Propertymark has produced a new guide for estate agents in the wake of the latest step on the roadmap out of Covid...

Online agency Strike has used specialist eye-tracking software to analyse what attracts a buyer’s attention when scrolling through homes online — and...

The estate agency industry is besotted with digital canvassing to try to win business - but that’s the wrong approach to take...

Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...

There’s been a drop of no less than 16,000 in the number of physical viewings over the past year thanks to just...

A panel of estate agents recently participated in a webinar to discuss the benefits of livestream open house viewings. The webinar, part...

Pre-pandemic, virtual and video viewings were a nice little add-on for some agents, but they were far from universally used and...

Agents are invited to a webinar at lunchtime today to discuss how home staging can improve sales prospects for properties. Lemon and...

The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...

While England’s national lockdown exempts the housing market and allows agents to operate normally, it’s not been the same in Wales...

It’s been an unexpected year for the property market, shaped by the effects of the pandemic. We didn’t quite anticipate the...

A new portal-style PropTech product has launched and wants to recruit estate agents to its fold - despite describing the way...

For a number of years now, predictions have been made that one of the major tech giants will eventually enter the...

A new agency called Eazy Agent has launched - it’s another online operation, this time with a starting price of £249. For...

The Federation of Independent Agents has announced its latest partnership - this time with a live-streaming viewing service called Gavl. The platform...

What do General Electric, IBM, Microsoft, and WhatsApp have in common? Yes, they are American companies that boasted revenues of $50...

To most people, purchasing a home is the single most significant financial commitment made across a lifetime. Given the impact and...

The only story that has come remotely close to pushing coronavirus – and its various knock-on effects – off the top...

Arguments over the alleged gaming of reviews by and for some estate agencies have waged ferociously in recent years, and now...

** This Bank Holiday Monday both Estate Agent Today and Letting Agent Today look at how agencies have modified offices and protocols...

There’s been a surge in buyers wanting to view properties - but agents must sit on their hands and wait for...

A six-point guide is to be issued today to agents reopening offices when the government gives the go ahead, possibly in...

Floorplan and photography supplier FocalAgent is making a free offer to every agent in the UK during the virus crisis -...

Two auctions held behind closed doors have been deemed a success, and evidence that the property market can still function despite...

The war of words between estate agency review website allAgents and consumer review service Trustpilot continues apace. Trustpilot has hit back, describing allAgents’...

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

A leading estate agent has urged others in the industry to follow his example and make local TV programmes to build...

There’s bad news peak-time TV shows this evening like DIY SOS and Coronation Street - it looks likely that viewers will...

London agency Benjamin Stevens has made a lifestyle-focused viral ‘TV show’ for YouTube viewers. The agency has called it North London TV...

A dramatic slump in the supply of homes being put on sale in London means that parts of the capital now...

Stories of a slow property market due to an ongoing lack of supply and Brexit woes have been well-documented in recent...

An interesting analysis of Rightmove’s performance on the stock market has led to questions about the long-term profitability and viability of...

Virtual tours are a compelling way of enhancing a property’s potential through online marketing, increased transparency and efficiency for agents, and...

For many years, the majority of agents have stuck to the tried-and-tested 9am-6pm opening hours framework. But is this now changing,...

The long-running stand off between website AllAgents and Purplebricks appears to be over, with the online agency being ‘readmitted’ by the...

Cast your minds back to the summer of 2014. It’s 9.55 am somewhere in east London ‘Sorry I’m late’ offers the...

An estate agent says he’s “bruised” by recent mysterious negative online reviews he has received - shortly after he posted positive...

A review website has launched that describes itself as “a new and powerful research and marketing tool in the residential property...

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

Rather like doctors, estate agents are present at critical points in our lives – moving in together, bidding farewell to a...

A new estate agency has come up with a novel way of taking prospective purchasers around its patch - by using...

The culture of impatience and instant gratification has a lot to answer for. It has forced the hand of the property...

Activists from the Lesbian, Gay, Bisexual and Transgender movement are reported to have staged what they called a “queer kiss-in" outside...

Strutt & Parker is offering free Virtual Viewings to 1,000 new clients, and says it's the first national agency to offer such...

The Advertising Standards Authority (ASA) has upheld one of two complaints made against OnTheMarket's TV and print advertising. The complaints refer to...

I’m writing this a week into my instruction decision. It has been a fascinating journey to date. As I discussed last week,...

Floor plans are an essential marketing tool, which play an important part in helping an estate agent sell a home.  A floor...

ZPG’s comparison website uSwitch is to be the headline sponsor of ITV’s Britain’s Got Talent.  The company says it will use this...

The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...

Former estate agent Nick Ferrand has gone public with a new website which says home owners decide when and to whom...

Hello and welcome to our first Property Jobs Today, a weekly round-up of key job moves within estate and letting agencies...

The war between AllAgents review website and Purplebricks has continued with the site naming the hybrid agency the “worst rated one...

easyProperty is to sponsor some of the most iconic property programmes on TV from January 1. It will sponsor Sun, Sea, and...

allAgents has today reinstated Purplebricks’ reviews on its site - this includes the majority of the negative reviews which have been...

Hybrid agency Purplebricks and website allAgents have failed in their bid to reach agreement over the accuracy and source of a...

An experiment conducted by insurance company AXA has revealed how sloppy photographs can alter the perception of a property in the...

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...

The first ever home to have a viewing staged over Facebook Live has sold after it received three offers as a...