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KEYWORD "house of brands" - 4 RESULTS
Marketing expert: House of agency brands strategy is ‘inefficient’

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

01 September 2023

From: Breaking News

Adrian Gill – talking agency consolidation, PropTech, retail and Boomin

This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...

15 April 2021

From: Breaking News

Revealed - list of Countrywide branches to close in the near future

Estate Agent Today has received a list of around 60 Countrywide Group estate agency offices expected to close in the next...

02 September 2016

From: Breaking News

Countrywide moving to fewer, stronger brands - but staying local

Chief executive Alison Platt says Countrywide Group will always remain a “house of brands” but will nonetheless move to “fewer, stronger...

23 October 2015

From: Breaking News

MovePal MovePal MovePal