A family-run estate agency network is launching an advertising campaign covering its 27 branches focussing on ‘family values’.
Newton Fallowell’s network is a family-owned business that includes many family-run branches across its 27 East Midlands locations and is the region’s largest independent agency firm.
“Research shows that staff tend to stay longer at family-owned businesses, and that successful family companies look for steady long-term growth and performance rather than chasing maximum short-term performance at the expense of long-term company health” says David Newton director of IT and marketing.
“We’ve seen it pay off for customers by giving them the confidence of knowing the firm is focussed on them and their business today; and that the people they’re dealing with today, will be there tomorrow” he says.
The campaign is running for three months in media titles across the East Midlands.
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