Zoopla beefs up marketing team...

Zoopla Property Group has appointed Gareth Helm, brand director of MoneySuperMarket, to a new senior role - Chief Marketing Officer.

Helm has over 25 years’ experience in key marketing roles. At MoneySuperMarket Group he was responsible for brand marketing across MoneySuperMarket, TravelSuperMarket and MoneySavingExpert. Prior to that he was marketing director at Mars UK and Innocent Drinks and has previously worked at Nestle and Unilever.

The newly created position will form part of ZPG’s ‘Executive Team’ and Helm will report directly to chief executive Alex Chesterman. Helm will be responsible for the group’s overall marketing strategy.

“I am looking forward to ensuring that we continue to drive usage amongst digital property consumers and that our advertisers are fully aware of the value of our audience and the products that we offer for their benefit” says Helm.

Alex Chesterman says: “His wealth of marketing experience and the results achieved for an array of big consumer brands is extremely impressive and I’m looking forward to having him working on our brands to ensure that we are the number one choice for consumers when it comes to the property market.”