Zoopla has appointed a new creative agency, Creature, to handle its next round of advertising.
Zoopla, handling the process directly, began searching for an agency in July and held a competitive pitch.
ZPG was forced to cease work with its previous agency, Albion, after buying the price-comparison site uSwitch - Albion was also working for close rival comparison website Comparethemarket.com.
Campaign, the marketing industry magazine, says Albion won Zoopla’s creative account in 2013, when it had an annual media spend of £4m. Then the agency won a pitch against Creature and another company.
"These are exciting times for Zoopla and this is just the start of a wave of new activity coming through over the months. We've found the perfect partner in Creature who will help us build on our previous campaigns and create a step change in ZPG's marketing direction” says ZPG marketing officer Gareth Helm.
Goodstuff, the company that until now has managed only Zoopla’s TV...
The Advertising Standards Authority (ASA) has upheld a complaint made against...
The Advertising Standards Authority (ASA) has decided not to uphold a...
Complaints made against adverts issued by property firms have increased by...
The predictions game can be tricky. Sometimes you just don’t know...
Leading UK property auctioneer Bond Wolfe has broken through the £100...
Uncertainty triggered by the new Labour Government and taxation concerns that...
In today's rapidly evolving property market, the focus on reducing transaction...
.png)
An exciting new collaboration between TVPN, EstateApps and Paul Long is...
By Mike Bilboe, Face For Business Buying or selling a home can...
LSL Estate Agency Franchising is home to one of the UK’s...
.png)
Who are you and what does it say on...
Who are you and what does it say on...
Who are you and what does it say on...
Join the conversation
Be the first to comment (please use the comment box below)
Please login to comment