Agency modernisation means Zoopla shares "30% below fair value"

Investment group Shore Capital says the future expansion of digital property advertising means Zoopla shares - despite recent growth - are 30 per cent undervalued.

Analyst Roddy Davidson says Zoopla is well positioned to benefit from portal advertising growth and increased consumer enthusiasm for price comparison switching.

"We expect attractive growth in digital property advertising, reflecting a benign market backdrop and the ongoing migration from print media as a result of the relative efficacy and value delivered by these channels" he says in a note to investors.

"We are also bullish on growth in price switching activity based on several factors including rising household costs, industry marketing spend, government backing and, importantly, growing consumer trust and awareness of the scope to make significant savings."

However, another broker at the same company - Robin Hardy - claims that shares in UK house builders may be “facing headwinds” as a result of Brexit uncertainty meaning that, eventually, interest rates may rise. 

"The market appears to see greater risk again in the sector from interest rates rising, pushing down demand and pricing plus with the risk of imported inflation" says Hardy.

"So those initial risks we assessed immediately after the Brexit vote of the house builders undershooting on currently forecast selling prices, sales volumes and build costs that we had dismissed could be back on the radar" he says.