Advertising industry website Campaign Live says Purplebricks has made a shortlist of four creative consultancies to handle its marketing - while the hybrid agency itself has just been ordered to change the wording on some of its advertising.
Last week Estate Agent Today reported that Purplebricks and its original ad agency, BMB - with which it had worked since before the agency launch - had split because of “creative differences.”
Now Campaign says four marketing companies - Snap, Karmarama, Lucky Generals and Now - have been shortlisted. The remit of the successful firm will be to create “brand and broadcast advertising.”
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Tut tut PB - hopefully this is the start of more wrist-slaps which get the advertising of these firms into shape, I won't hold my breath though.
However how many people did the advert convert before they had to change it. As far as I am aware there is no fine from the ASA just a warning to remove or change an advert?
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