Online estate agency easyProperty is believed to have parted company with its PR firm The Red Brick Road after less than a year.
Last May we reported that after a pitching process, the PR firm was hired by the agency: The Red Brick Road chief executive David Miller was quoted at the time as saying that easyProperty was the kind of ‘market disruptor’ he enjoyed working with.
However, the circulation of easyProperty’s recent report on future buying processes was the final task undertaken by the PR firm for the online agency.
During its year, The Red Brick Road organised a controversial ‘funeral’ stunt in central London, supposedly marking the death of the ‘fat fees’ high street estate agent.
It is understood that The Red Brick Road ended its previous property relationship with Savills in order to take up the easyProperty instruction.
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That went well, then. They seem to have gone very quiet after the fake funeral stunt, perhaps they realise that big PR stunts only really work when you actually have something to shout about.
Which easyProperty, for all the bright branding, TV adverts, Tube adverts and noise they make, don't seem to have much to cheer from the rooftops about. Has anyone sold, bought or let a home through them? If they didn't have the name to leech off, I doubt they'd be getting the amount of press coverage that they do.
They just don't seem to do anything. They just come out with a PR stunt or expansion plan every six months and then go quiet again before the ridicule can be absorbed. It would be nice to know how well they're doing and if it's the Easy brand and big investors alone who are keeping them afloat.
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