Purplebricks tells City and investors "we're on course" for 2017 targets

This is a continuation of 'surfing under the big wave'. Another attempt to keep the forward momentum. The significance of 'no mention of profits' is that there aren't any. If being 'on course' just means more of the same, then keep hoping and wishing. They are lucky that people only move every 7 years on average, because few of those will be coming back, but they do have friends and relatives, so time will tell.

Analysts are not the Best judges on this subject, estate agency is simple but it’s not easy, until AI can outperform a great negotiator traditional middlemen will be worth their fees. Another way for me to make my point is like this. If you instructed every estate agent on your high st to sell your home you might pay 2% but only if you sell, if you don’t none of them get anything. Equally when you sell, the only only one who gets paid is the one who delivers the goods. The chances are that if you did this and were realistic about it your chances of selling would be close to 100%. Now imagine you were to instruct and pay upfront money to every internet agent, there are loads of them and the cost would be far greater than 2%, however, your chances of selling would barely have increased at all because none of them would in any way benefit from making a sale. So, the best way to look at PB is as a private sales option to be run alongside selling through an agent and then, only if you as an individual believe you have the ability confidence and skill to negotiate the highest price for yourself. But, remember this, buyers know that sellers are saving commission and they are very likely to make lower offers as a result, which means a lot of the time PB clients won’t be making any savings and the perceived lower cost will be a false economy. Put that in your pipe and smoke it