Zoopla and OnTheMarket have issued their figures for last month’s visits, each claiming their busiest ever January.
Zoopla Property Group says it had record new highs seen in the number of visits and appraisal leads delivered to agents. There were over 53 million visits for the month with mobile traffic at a record share of 72 per cent.
ZPG says it saw a 73 per cent year-on-year increase in the value of its leads, estimated to be worth over £50 million in fees in January alone and “smashing all previous figures for a single month” according to a statement.
Mark Goddard, managing director of ZPG’s Property division says: "This is a great start to the year for both the business and the property market. The numbers demonstrate that we continue to deliver incredible exposure, value and results for our partners.”
Meanwhile OnTheMarket says it enjoyed its own record level of traffic of over 11.2 million visits in January, an 85 per cent rise on the same month in 2016, when it saw just over six million visits.
“This latest milestone is a fantastic achievement given that the portal has been live for just two years. It is a great start to 2017” says Ian Springett, chief executive of OnTheMarket.
“We came into being to challenge and inject competition into a marketplace heavily dominated by two powerful portal businesses. We have already made considerable progress and are as committed as ever to our long-term objective of creating a superior alternative search service for consumers and agents alike” he adds.
OnTheMarket measures its traffic using Google Analytics.
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Flogging a dead horse springs to mind when I think of OTM. Their traffic levels sound decent, but if they are doing so well why no mention of the 2nd anniversary, why no regular updates on their progress. In recent times you would have been forgiven for thinking that OTM no longer existed.
I've always kept an open mind about OTM and the portal wars, but I just can't see how they've made any progress in the last two years. Zoopla and Rightmove are still very much the dominant players. OTM hasn't even got close to seeping into the national consciousness. The TV ads, despite being reasonably well-made and professional-looking, made no impact. The PR drives have made no impact.
Ask anyone outside the property industry about property portals or websites and two names will come back to you - neither of those is OTM.
“This latest milestone is a fantastic achievement given that the portal has been live for just two years. It is a great start to 2017” says Ian Springett, chief executive of OnTheMarket."
Ah, Springett, where have you been? Always available for comment when things appear to be going well (there is, of course, nothing concrete to suggest this is actually the case), but tends to go missing in action when less positive news stories regarding OTM hit the headlines. No comment on the various Agents Mutual legal battles, for example. Strange.
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