ZPG's acquisition of Expert Agent called in by Competition and Markets Authority

The Competitions and Markets Authority is reviewing the acquisition of Expert Agent by ZPG, parent company of Zoopla and PrimeLocation.

A statement from ZPG this morning reads:

ZPG, owner of some of the UK's most trusted home-related digital platforms including, Zoopla, uSwitch, PrimeLocation, Hometrack and Property Software Group, announces that the Competition and Markets Authority ("CMA") is reviewing the Company's acquisition of Websky Limited ("Expert Agent") and that, accordingly, the CMA has served an initial enforcement order under section 72(2) of the Enterprise Act 2002 ("the order"). 

Having been informed of the review and the order ZPG is now engaging in a consultation with the CMA and will make a further announcement in due course.

Established in 2003, Expert Agent was the first UK provider to take estate and letting agency software online and provides fully cloud-based software solutions and essential systems for the day-to-day management of inventory, marketing and communications for estate agents and lettings agents across the UK. 

The acquisiton of Expert Agent, announced on March 1 and now understood to be completed, is just the latest of a series of deals by ZPG.

At the end of January ZPG acquired Hometrack, one of the country’s leading property market business consultancies, and back in spring 2016 it acquired the Property Software Group with PSG boss Mark Goddard becoming Zoopla’s head of estate agency services. Jupix, Alto, Vebra, Core, MyPropertyFile and Moveit are amongst PSG’s industry brands.