Cluttons announces return to marketing with Zoopla

High profile estate agency Cluttons has returned to marketing with Zoopla Property Group (ZPG). 

The firm rejoined the portal at the end of last month and reportedly received almost 100 leads in the first 24 hours.  

“We’re looking forward to working closely with the ZPG team to reach the widest possible audience and continue to build our brand and business,” says James Hyman, head of residential at Cluttons.

“The process to going live has been quick and smooth and more importantly we have seen the speed at which ZPG can deliver value.” 

Mark Goddard, managing director of ZPG Property Services, adds: “We’re delighted to welcome Cluttons back to the ZPG platform.” 

He says ZPG provides the best software solutions and generates the best new revenue streams for its partners.

Last month, it was reported that Cluttons was bought out of pre-pack administration by Rcapital.

Pre-pack administration allows a firm's assets to be renegotiated and acquired before administrators are appointed.

The agency is now operating out of six London branches after its offices in Belgravia, Blackheath and Clapham were closed.

It also has UK branches in Reading, Oxford, Birmingham and Brighton.

At the start of June, ZPG released a statement claiming that some 808 estate agency branches have rejoined from competing portal OnTheMarket.

A note issued to investors earlier this week by Jefferies – which has an association with ZPG – said the consultancy continues to rate ZPG as its 'top pick' across its 'coverage universe'.

The note also reported on the UK's leading portal Rightmove. Jefferies says Rightmove has the most 'robust' business model of all the stocks it covers.

It says that the ramifications of last week's General Election will continue to slow transactions levels - something which it expects Rightmove to benefit from.

"With fewer homes available to sell agents will try harder to win increasingly scarce instructions and trying harder, in our view, often means spending more money on marketing," says the investment consultancy.

Jefferies says that the key risks to both Rightmove and ZPG are agents challenging the annual Average Revenue Per Advertiser and a housing market downturn which could lead to a reduction in the number of estate agency branches.