ZPG steps into portal dispute with record figures on leads to agents

ZPG has stepped into the escalating dispute between portals by revealing record figures on new leads - two hours before the first meeting of Agents’ Mutual members to discuss the firm’s possible float on the stock market.

In a statement this morning ZPG says Zoopla and Primelocation - the UK’s number two and number three portals respectively - have combined delivered a record number of almost 300,000 vendor appraisal leads to its agent members so far in 2017, up 31 per cent compared to the same period the previous year. 

It says the total value of these vendor leads introduced over the past seven months is worth an estimated £225m in fees to its members.

In total, including applicant leads, ZPG confirms that is has delivered over 14m leads to its members so far in 2017.

“ZPG continues to generate more appraisal leads than any other website as a result of its unique valuation tools. And we continue to deliver the best value and most effective marketing solutions for our members, giving them a unique advantage in marketing their existing listings and winning new business” says Mark Goddard, managing director of ZPG’s property division. 

The intervention by ZPG this morning came just ahead of the first of two meetings today where Agents’ Mutual chief executive Ian Springett was meeting agent members of OnTheMarket. Today is the start of a 20-session roadshow explaining why the challenger portal’s parent company should be demutualised and floated on the stock market.

You can see more details of Agents’ Mutual’s proposals here.