eMoov looking to 'go mainstream' with recruitment of new marketing chief

Online estate agency eMoov has announced the appointment of a new marketing expert.

Lucy Milne - formerly marketing director of Just Eat - joins Russell Quirk's agency as chief marketing officer. 

Milne is known for helping to build the Just Eat brand prior to and following a successful IPO. During her time at the company, Just Eat picked up the gong for 'Best Strategic Marketing Campaign' at the 2016 Drum Marketing Awards.

eMoov says Milne possesses 'extensive knowledge across the online and retail sectors' and is considered an 'ideal fit' into an 'already prolific marketing function'. 

“As the hybrid agency sector consolidates to just three or so viable players, the strength of the upper tier management team is pivotal to remain ahead of the pack," comments Russell Quirk, eMoov's founder and chief executive.

"Lucy joining us is a further stake in the ground where our intent for the business is concerned. Her vast marketing war chest will further cement eMoov’s position in the market as the fair, honest, value added household name in property, ensuring our growth success in the process."

Quirk says that Milne’s appointment will contribute towards eMoov being known as 'the by-word for better estate agency'.

Lucy Milne adds: "The rapid pace of the online sector at present makes it an exciting space to be in, but there is still a long way to go in educating the consumer as to why the online/hybrid model is the future of estate agency."

"I’m starting on the front foot, as eMoov is already renowned within the industry and I have no doubt that the company already possess the core foundations to facilitate the rapid growth required to lead this sector."

Last month eMoov announced that it had secured an investment of £9 million in its latest fundraising round. 

As part of the confirmation of Milne's appointment, Quirk hinted that there is more investment to come.