easyProperty names new agency chief as online shake-out continues

The online agency shake-out and consolidation continues apace.

Former YOPA director Russell Humphrey has been named as the managing director of estate agency at online company easyProperty - replacing one of the firm’s key staff members who himself has moved to the merged Tepilo-Emoov operation. 

Humphrey started in the property industry in 1996 and has worked as a negotiator, regional and division director and as MD of a Midlands independent agency group. 

Most recently he was national agency director for YOPA, the online service that carries substantial investment from LSL Property Services and Savills. At Yopa he developed the Local Property Professional proposition and localised marketing initiatives.

“Having undertaken many roles within estate agency within a variety of models, I can relate to and identify the current needs of property professionals, estate agents and their customers” says Humphrey.

“I’m delighted to build on the firm foundations of easyProperty. I look forward to shaping it’s future and striving to achieve excellence in all aspects of the service easyProperty delivers on behalf of its licensees.”

Jon Cooke, chief executive of eProp Services - the parent company behind easyProperty - says: “Russell Humphrey brings a depth of experience in both traditional and online estate agency, and he is well placed to build on the easyProperty licensing businesses. Our investment in Russell underscores our commitment to this sector and, importantly, our continued support in helping independent estate agents win a wider market share in their locations through innovation.”

Humphreys replaces Adam Day who was head-hunted to join easyProperty just a year ago. As we earlier reported, Day has now been announced as head of estate agency at the newly-merged Emoov-Tepilo company.