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‘Word of mouth is better than reviews when choosing an agent’

A survey shows only 18 per cent of vendors favour reviews over personal recommendations when it comes to choosing an estate agent. 

Even amongst Millennials - those aged 18 to 34 - the proportion favouring reviews is just 24 per cent.

And when it comes to selecting a conveyancer, a mere 17 per cent say that they trust the opinions of online reviews and customer feedback over that of their friends and family.

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The research has been commissioned by PropTech firm When You Move and involved canvassing the views of 2,006 home owners and an unspecified number of what the firm calls “property-minded consumers”.

Some 38 per cent say they do not trust conveyancer referrals from estate agents - those responding say referral fees make them suspicious. 

Meanwhile in the same survey some 29 per cent say that once an offer has been accepted by a seller, the level of service they receive from property professionals decreases. 

Over a third of those surveyed say the single worst part of the property transaction process was the conveyancing.

Poll: Personal Recommendation is better than any review

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