Zoopla hires creative agency in aim to become 'number one property destination'

Property portal Zoopla has hired a new creative agency to help it reach its goal of becoming the UK's 'number one property destination'.

It will be working with Lucky Generals on a creative basis, selecting the agency after a competitive pitch process.

The new agency will start work immediately on helping Zoopla to bring its brand to life and highlight the role it plays in the lives of sellers, buyers, landlords and tenants.

"In Lucky Generals we have found the perfect partner to help us reach our goal," says Gary Bramall, Zoopla's chief marketing officer.

"Their ability to combine incredible creative ideas with an unrivalled strategic insight made them stand out in a competitive field."

Katie Lee, Lucky Generals' chief executive, adds: "Sometimes when you meet a team you just know that you'll walk over hot coals to get to work with them."

"They're an inspirational leadership team in a category that we are all completely obsessed by, on a mission to become number one. We're looking forward to helping them do it."

The creative firm will work alongside Zoopla's media agency, Goodstuff Communications.

Zoopla says that since its return to private ownership in summer 2018 it has invested heavily in talent, technology, marketing and sales to improve the service it offers consumers and meet ambitious growth plans.