For the second day in a row Countrywide was subject to two so-called Price Monitoring Extensions - temporary freezing of trading in shares because of erratic movements.
As on Tuesday, the PMEs happened at the end of trading yesterday just a few minutes apart.
The freezes happen when algorithms are triggered as share movements exceed agreed percentages; in each case yesterday there was a trading suspension of five minutes to allow earlier trades to be checked and verified.
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So, share price 685p, at its height, now share price 7p down from 10p in recent weeks. Tell me again why after a multi- bailout less than 12 months ago anyone would buy shares in Countrywide? The remaining shareholders will sell their stock, and with no buyer wanting this huge,flabby company, the best pieces will be sold off, the remainder closed, leaving a very depleted rump of an agency which will trade on, losing money hand over fist until it closes, or the thinking at the top changes. Very sad, maybe top management might stop trying to convince everything is fine, get a plan, make the necessary cuts and sell off what is required to recapitalize, take a look around at retail, here company's are either adapting their business model or calling in the liquidators, sure things are tough, but that is when really good executives shine. That after all is their job, rain or shine - return a profit, safeguard jobs and plan for the future. I would start with high fees, high levels of customer service and high levels of successful sales. The rest will sort itself out, if you have a product or service the public want it will not be google ads that make them seek you out, it will be your market share. Unfortunately, time has now run out for Countrywide and this Easter bunny is looking more and more like a steaming Turkey long before Christmas. The more the company says, we will not be selling off the profitable parts of the company, the more it sounds as if that is exactly what they must do to try to survive. Note also Purplebricks share price has in recent days crashed also, to sub 118p from a near 145p plus position only a few days ago, it seems the cruel crosswinds of reality are starting to blow in the face of lots of non-profit making property sector companies, whilst some companies in the sector will produce healthy profits by the close of 2019, as they have different marketing models that actually work.
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