Chew on that! Purplebricks’ new marketing chief is restaurant supremo

Purplebricks has just appointed its new chief marketing officer, who was most recently global director of restaurants at a food chain.

Ben Carter - who for five years working at Just Eat, first as UK marketing director and more recent as global director of restaurants and strategic partnerships - succeeds Ed Hughes at the online agency.

Carter has told the marketing industry press: “I love working in high-growth, disruptive businesses with ambitious and innovative teams, and Purplebricks is no different. 

“It’s rapidly established itself as a well-known brand with clear market leadership so it’s an amazing opportunity to help drive the business on to its next phase of growth by transforming the home buying and selling process.” 

Before working at Just Eat, Carter was marketing director at the aptly-named Notonthehighstreet and was also director of digital at Betfair.

He says of his new job: “We want to switch buyers and sellers from the high street to digital by continuing to invest in brand growth. I’ll be working with the team to start to tell a broader brand story and establish real resonance for the brand – to increase consideration of our service and build stronger advocacy.”

Before moving into marketing Carter was a journalist, and from 2004 to 2006 was news editor at Marketing magazine, which was later incorporated into the well-known Campaign magazine.

Predecessor Hughes left Purplebricks over the summer after four years, and has now founded marketing and sponsorship consultancy Doubloon.