New homes portal reports 71 per cent surge in leads in a year

A new homes portal says that in the past year it’s seen a rise of 82 per cent in website visitors and a 71 per cent increase in leads to agents and developers.

Newhomesforsale lists more than 2,330 individual new build developments, and says each saw an average of over 17 leads in January, bringing the overall total of leads to nearly 40,000.

It says that in the past year it’s has focussed its marketing efforts on increasing quality traffic and improving conversion rate. This has included improvements to the mobile UX/UI to help users find information more easily, exploring new ways of generating traffic and overhauling the SEO and "organic traffic strategy."

Some 11 estate agents, developers and housing associations joined the site last month alone, bringing the total of clients listed to over 230.

Managing director Vernon Pethard says: “Newhomesforsale.co.uk has undergone a series of major innovations during 2019. This, combined with an increase in buyer confidence following the long-awaited Brexit decision, has led to some amazing results, with further exciting developments scheduled for 2020”.

The portal describes itself as having a pre-qualified audience of over 500,000 users specifically looking for a new home. 

Based in Stratford-upon-Avon, it’s headed up by Pethard and national accounts director Mark Hincks. 

A statement says: “The company is in a strong period of growth, and sees continual investment in the business in the form of new technology, staff and marketing strategy.”