OnTheMarket claims monthly visits record - but just a fifth of Rightmove

OnTheMarket claims its visitor total last month exceeded 30m, a new monthly record and an increase of some 28 per cent over January 2019.

Last month’s visitor total was also well ahead of its previous one-month high - 27.2m reported for September last year. The figures are measured by Google Analytics.

Earlier this week Rightmove reported that in January it had over 152m visits for the first time, a new monthly record for the leading portal; on one day alone last month it had 5.7m visits, again a record for a single day.

According to OnTheMarket’s own operating system, leads generated for agents last month saw a 52 per cent rise compared to January 2019. Average leads per advertiser rose 35 per cent to 126, up from 93 in January of last year.

OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

“Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike” explains Ian Springett, OTM’s chief executive, in a note to shareholders this morning. 

“Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers” he adds.