Purplebricks’ brand boost from Olympics TV ads campaign

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading polling company. 

YouGov, which conducts daily surveys into brand awareness, heaps praise on Purplebricks for its recent advertisements featuring interviews with famous athletes.

This has elevated the agency to the number two spot in YouGov’s latest Ad Awareness rankings.

In June the brand saw an 8.5 point increase in its Ad Awareness score, which measures whether someone has seen or heard an advert by the company in the past two weeks. 

The increase in score has also continued into July, with the brand having a score of 24.8 as of July 8, up from 12.3 at the beginning of June.

Purplebricks has also seen its Consideration score (whether someone would consider purchasing from the brand in future) among those adults who look for property either entirely or mostly online boosted throughout June and July, rising from 22.3 and peaking at 26.9 in early July.

Purplebricks is the ‘official estate agent of Team GB’ in a sponsorship deal originally lined up ahead of this summer’s Olympics, and now staying in place until the rescheduled August 2021 Games.

The latest TV ad campaign is described as a “playful take” on the sponsorship deal, featuring three decorated Olympic athletes.

These are Bianca Walkden, Triple World Taekwondo Champion and 2016 Rio Olympic Bronze Medallist; Dan Goodfellow, Silver Medallist in 2019 Men’s World Championships 3m synchro dive and Olympic Bronze Medallist at Rio 2016; and Moe Sbihi, Rower and Olympic Gold medallist from Rio 2016 in the Men's Coxless Fours and Bronze Medallist at London 2012.

The advertising campaign is continuing throughout the summer.