Some 275,000 subscribers have signed up for the latest Zoopla email education programme under the Zooploma banner.
This one is aimed at helping existing home owners sell and move; it follows two previous Zooplomas, one about renting and one for first time buyers.
Over six weeks subscribers receive a sequence of 16 emails, providing what the portal describes as “free property guides, expert advice, and inspirational stories” including budgeting tips, house price estimates and future-proofing properties.
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Now sat on an enormous amount of data. Ready to be monetised.
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