A family-run agency has reinvented the For Sale board by removing all of the usual visual cues and traditional words - replacing them, instead with modern marketing messages.
Daniel Cobb, which covers parts of central and south London, has scrapped the traditional For Sale and To Let wording and instead gone for 20 completely different messages.
These have been created by Starberry and follow the inspirited of Daniel Cobb director George Cobb, whose background includes marketing works for the likes of Nestlé and Coca-Cola.
The new board messages include:
- I’m yours
-Let’s do this
-This is the one
- Your next home?
- Buy me quick
- Let’s get going
- Let the good times roll
- Just right
- Own it
- Rent me quick
- One Happy home
- I got owned
- We’ve got more
- Let there be love
- I got Let
- Another one Let
George Cobb says: “I’m very excited about this creative idea; it’s fresh, innovative and is quite unlike anything that’s been done before. For Sale and Let Boards outside homes are still one the most effective ways to generate interest for a property.
“Having a board outside your home doesn’t need explaining, it has become synonymous with Selling or Letting. In accepting that, this has given us much more creative freedom to bring a range of ideas that are truly unique as well as reflecting our brand personality.
“My favourites are: I’m yours, This is the one and Let’s do this. After we started writing the first few, we couldn’t stop and the different phrases just kept on coming. This latest board refresh is part of an ongoing review of the entire property marketing mix.
“We’re responsible for homeowners' most valuable asset, so when coming to market their property we need a marketing strategy which connects with its target audience at every touchpoint and we believe the board will do just that.”
The Daniel Cobb estate agency was created 27 years ago by Jenny Cobb; today brothers George and Toby Cobb run the operation.
.png)
.jpg){kind=logo}
.jpg)
.png)
Join the conversation
Jump to latest comment and add your reply
Got to be aware of planning rules, there are strict limitations on what you can display
This is may not allowed under town planning rules.
Its a novel idea.
The rules on boards are not that pedantic. Any synonym for "for sale" is not likely to lead to prosecution. We already have "sale agreed ", "under offer" and "sold subject to contract" that mean the same thing and are accepted.
When the legislation came out some 20 years or so ago, a mistake was made in the drafting which omitted "sold" and stated that a "sold subject to contract" board or equivalent could remain in situ for the stated time after exchange of contracts. No agent challenged this which resulted in the crazy situation of agents erecting boards saying that a property was still subject to contract when this was not the case or putting "STC" which is the same thing. National Trading Standards have more recently made it clear that this is a nonsense and actually a misleading advertisement and none of us should be afraid of saying "sold" now after exchange which is exactly what the house is!
're-invented'? A bit of a stretch there.
Who cares
You did enough to comment :)
Gimmicky. Wouldn’t be interested. Good luck though.
Please login to comment