UK's 'poshest estate agency' gets new name and new management

A business once called “the UK’s poshest estate agent” has revealed that it’s under new management.

Bective - formerly called Bective Leslie Marsh - has refurbished its six London offices at Notting Hill, Kensington, Ladbroke Grove, Chelsea, Brook Green and Berkeley Square. 

“Our pedigree as London’s original agent to the discerning stands us in good stead for the journey ahead. Former owner Christo Headfort, Earl of Bective, was the first to secure a million-pound Chelsea house deal in the mid-1980s and was the original Prime London Agent” says Thomas Dainty, named as the new Head of Letting and Property Management.

He continues: “Our plan now that we have invested substantial sums in our people and our branding, is to grow the Bective business across our six locations and beyond and with lifestyle in mind as well as relationships, not just transactions.

“As the London property market finds its feet now that the economy is recovering and overseas buyers returning, the new team will leverage our renewed resources and depth of brand to list more, to sell more and to rent more of the capital’s finest of homes.”

In addition to Dainty as Head of Letting and Property Management. there will be Craig Tonkin as Head of Sales, described by the firm as being ”veteran London agents with senior positions at Foxtons, Dexters and Marsh and Parsons on their respective resumes.” 

Bective boasts a string of celebrity clients in the past including Ed Sheeran, Elle Macpherson, Stella McCartney, Richard Branson, Lucy Yeomans of Harpers and Queens, Trinny Woodall and fashion designer Alice Temperley.  

It says its USP now is to dominate the London property market with one point of contact for clients, what it calls “genuine local experience”, a lifestyle approach to business, and a lettings and property management service in addition to sales.

“Our agents are hand-picked local experts that know their communities and the market intimately and can therefore provide the very best advice and the most accurate market appraisal. We’re a trusted company and we’re building further on that” adds Craig Tonkin.