Agency makes commitment to become carbon neutral

Buying agency Middleton Advisors has made a commitment to go carbon neutral - and its method may be a template for others in the industry. 

The agency used the Carbon Footprint consultancy, which specialises in working with blue chips and SMEs in the private sector, as well as public sector bodies; the consultancy underttok an appraisal of Middleton's emissions in 2020-21.

“We looked at everything from the energy we use to power our offices to the miles travelled by train, car and motorbike. There was no surprise that the largest emission group was from our company cars. However, we have already begun to address this concern, having transitioned to electric cars for three of our advisors and using motorbikes in London” explains Middleton’s marketing manager Erika Maitland.

“Over the next few years, we will continue our commitment to going green and expanding the electric fleet in an effort to reduce our emissions.”

The result of the independently-conducted appraisal showed that the company’s emissions for the year were just under 21 tonnes. 

It was advised on a variety of initiatives to continue to offset those emissions, including a tree planting project. 

“The UK Tree Planting programme takes place at schools across the UK as well as other biodiversity sites. This particular project is also part of the Carbon Footprint Tree Buddy programme. So for each tree planted on home ground, Carbon Footprint will offset one tonne of CO2” explains Maitland. 

Tom Hudson, a director at Middleton Advisors, adds: “Not only as a business but also as individuals, we are determined to make every effort in our daily lives to assist the global battle to save our planet.  We will remain transparent as we continue our journey of carbon neutrality and will provide regular updates on progress”.