Agency tells vendors to up their game - with houseplants

An agency says sellers should improve the attractiveness of their properties for sellers - so it's linked with a florist to offer greenery to make homes more appealing.

London agency JOHNS&CO is to offer vendors a choice of two greenery packages. 

Working with the Beards & Daisies firm, the agency says it wants to help vendors and landlords stand out from the crowd and appeal to a growing audience of post-pandemic plant-lovers. 

“Property listings will be enhanced with computer generated images to showcase how the plants would look in the home, with the buyer or renter then able to choose which of the two collections they would most like” says the agency. 

Chris Osmond, sales director at JOHNS&CO, comments: “The post- pandemic market is highly competitive and landlords and vendors need to up their game if they want to make their property stand out from the crowd. This unique partnership not only helps to elevate our clients’ properties aesthetically, but also crucially taps into the increased appeal of houseplants and brings greenery into the homes of Londoners at a time when health and wellbeing indoors has never been more important.”

The company’s launch statement for the initiative says of the two packages: “The Havana Collection offers the best of paradise island life, with luscious, leafy greens capturing the tropical laid-back essence of Havana and transforming London homes into urban oases ... The New York Collection is designed for residents who prefer clean, bold lines and minimal design, creating the perfect synergy between urban living and natural greenery. The collection includes highly structured Snake Plants and glossy ZZ Plants providing an array of foliage designed for living areas.”