Portal lead management platform deal for independent agents

The Federation of Independent Agents is forming a partnership with the new portal lead management platform Agent Response.

Agent Response is led by Michael Nettleton, chairman of multi-branch independent agency Nock Deighton, based in the Midlands.

“Portal leads have always been tricky to keep on top of especially with the market so active like it is at the moment. The Agent Response platform can take care of a lot of the heavy lifting and will be a great assistance to our members” according to FIA founder and leader, Graham Lock. 

Around 50 estate agents have signed up so far including Bradleys, Miles & Barr, Sarah Mains, Sawdye & Harris, Northwood and Goodchilds. There’s also an integration with Zapier to help agents create automated workflows from each lead.

Micheal Nettleton, Agent Response founder, says: “I’m very happy to be partnering with the FIA and their high-quality members. Being an independent agent myself it’s satisfying to be able to help others who appreciate the bottlenecks that portal leads can produce. I’m looking forward to working with Graham and the FIA members now and in the future as the product evolves.”

Lock adds: “It’s always an interesting proposition when an agent produces something that solves a real problem for their peers. I really like the Agent Response offering and am thrilled to be able to offer it free of charge to our members.

“The FIA continues to lead from the front. We’re committed to adopting the best modern products and services for our members to ensure that they remain firmly ahead of their competitors. This latest addition to our stable is very exciting and I can’t wait for members to begin using it and enhancing their offering to buyers, sellers, tenants and landlords alike.”