Boomin adds 600 branches and signs up major independent

Boomin says it’s added over 600 new agency branches during May, with the latest signing being the large Pattinson independent with its 26 offices.

This takes the branch total to just over 6,300.

“Agents are finding that Boomin is not just a ‘classified advertiser’ and that our DNA is very different. They are finding that we are all about genuine, sustainable innovation that leads the way for everyone, that sets the direction and wakes up the competition” says chief executive and founder Michael Bruce. 

“Our continued growth and release of further new and exciting features under development will prove highly effective for all great agents like Pattinson’s who are on Boomin, as we enter what may prove to be another changing market landscape for our industry. 

“We are continuing to complete the onboarding of the hundreds of new agents that we have signed up and are excited to be of service to them.” 

Pattinson employs some 200 staff and was launched back in 1977; it is one of the largest agencies in north east England. 

“Like many agents up and down the country we have been lucky to have experienced some excellent results over the last 18 months with over 100 properties even sold in full lockdown last April. But September is fast approaching, and we need to start our planning now for the market after the ending of the stamp duty holiday” explains Pattinson managing director Caroline Pattinson.

She continues: “We have watched the progress of Boomin over the last few months and feel confident that the time is now right for us to join. I’ve heard positive feedback from other agents who are already using the platform. 

“They are different and the opportunities for new income streams is certainly of interest. We are looking forward to working with the team and making the most of the new features that only Boomin offers.” 

Boomin is the brainchild of Michael and Kenny Bruce and David Shepherd, who previously launched Purplebricks in 2014, and the trio say they have the aim of changing the way people buy, sell and let residential property. 

Its promotional material says Boomin diverges from other portals by being “far more than just a classified listings site that generates unqualified leads.” 

It adds: "The proposition is focussed on opening up the property market, new ways for agents to engage with customers and new services centred on the broader home that will benefit people and provide additional revenue generating opportunities for agents that last beyond the property transaction itself.”