Estate agents are being advised to emphasise to customers that they are local experts.
“Show [the public] that you really know your stuff, and show them that you’re the kind of agent that they would go to for advice, even if they’re not going to work with you straightaway” says Rory Black, director of property market intelligence company Dataloft.
In a video interview for Estate Agent Today, Black tells Chris Buckler that if agents can be identified by local expertise and their market information, then they become “a fountain of information and knowledge” who will be on the radar of people when they come to sell.
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