Free PropTech for OnTheMarket agents after deal with industry veteran

OnTheMarket has entered a PropTech commercial partnership with Autoenhance.ai Limited, the AI photo editing platform. 

Autoenhance was founded by PropTech entrepreneur Jamie McInally together with industry stalwart Adrian Gill, whose near-two decades of agency sector experience include directorships at Connells, LSL and Leaders Romans, along with non-executive director roles elsewhere in the industry. 

The Autoenhance platform enables agents to doctor property photos including sky replacement, relighting an image to achieve perfect contrast and perspective correction.

The AI within the Autoenhance platform applies the optimum enhancements to uploaded photos and returns the best possible version of the image within 10 seconds. Autoenhance claims that its process is 8,000 times faster than manual editing, and between 24 and 48 hours quicker than outsourcing images to manual photo editors. 

Now all OnTheMarket agents will have unlimited, free access to the Autoenhance platform to optimise images for use on their listings with OTM and - for a limited period - will be able to download up to 50 high resolution, enhanced photos for free, which can be used for listings elsewhere.

Access to AutoEnhance for OnTheMarket agents will be via OTM Expert, with the integration anticipated to go live by the end of March.  

OTM chief executive Jason Tebb says: “Any agent will tell you that consistent, professional quality imagery is both time consuming and expensive to produce, yet of course is essential for all property marketing activities, not just on portal listings but on their own websites and on social media. 

“Up until now, agents who want to take their own images have had a choice of outsourcing to professional photo editing companies or relying on a member of their team who was well-versed with specialist editing software and who had hours free to spend editing images, as well as doing their day job. Now, the Autoenhance team has harnessed AI technology to provide a platform that provides property professionals with results instantly, saving them both money and time.”

He continues: “By adding Autoenhance to our growing number of ‘best in class’ commercial partnerships, we’re equipping our agents with another truly innovative and smart solution. It’s further evidence of our commitment to providing our agents with additional products and services that add tangible value and benefit to their membership with us, but there is more to come and I look forward to sharing further news in the very near future.”