PropTech rebrand for epropservices as it speeds product development

The branding and technology supplier epropservices - which also owns Fine & Country and the Guild of Property Professionals - is changing its name.

It’s now going to be titled nurtur.group and a statement says this rebrand follows the acquisition by epropservices in 2021 of other suppliers Starberry, The Property Jungle and LeadPro. 

These acquisitions has helped position it as one of the country’s leading PropTech providers, it claims.

Jon Cooke, chief executive of nurtur.group, says: “With the new businesses joining the group, we required a new cohesive identity that fully represented both the mission of the group and the specialist service providers within it. 

“Our plan is to accelerate PropTech development and widen the availability of innovative digital products that will propel our business and our customers forward as the sector embraces digitalisation. 

“We believe that the property industry is just at the start of the digitalisation of the home-moving process and the role of digital marketing, online lead generation and management will continue to increase in importance as the estate agency model evolves. We are a future-ready business and will work closely with our customers to drive innovation.”

Cooke says the aim of the business is to connect leading technology products to the group’s membership network and agents.

nurtur.group says it will be driving innovation through its Accelerator Programme, an investment arm funded by the group. Companies joining the programme get a direct route to its agent network.

According to Cooke, the accelerator fund will make it easier for innovators to launch their technology and connect it to a vast network of ready agents, with reliable and experienced advisors by their side who are invested in their success. 

“Our accelerator fund is led by Gary Barker, who has 20 years of experience delivering innovative technology at Reapit, Connells and Countrywide” says Cooke. 

Barker is joined on the accelerator fund by Starberry chief executive Ben Sellers, with non-executive directors including Simon Whale of Kerfuffle and commentator Andrew Stanton.