Going global – Fine & Country expands worldwide marketing presence

Fine & Country has partnered with ListGlobally to feature all of their UK property listings on 106 international portals worldwide, according to the brand’s Chief Marketing Officer.

Emilie Despois says the partnership between the premium agency and ListGlobally will help aid the brand’s international growth and marketing strategy. It also aims to increase the UK-based agency’s exposure to an international audience.

“From October 2022 our agents will have access to ListGlobally’s management system allowing them to feed their UK property listings through to a network of 106 international portals, which will expose their properties to approximately 295 million buyers across 54 countries,” Despois said.

“To ensure that as many people as possible can read the property descriptions, the information will be automatically translated into the appropriate language for the country, with the system currently supporting over 25 languages. This will provide massive exposure to listings, as well as the brand, on a worldwide level.”

The move is designed to reflect the increasing numbers of overseas buyers showing interest in the UK market. According to a recent analysis from the Centre for Public Date, there has been a consistent rise in the number of international buyers over the past decade, with 250,000 residential properties in England and Wales registered to individuals based overseas.

This equates to around 1% of the total housing stock, in comparison to less than 88,000 homes in 2010.

“Fine & Country already has an international presence with plans to continue global growth,” Despois added.

“We recently launched our new global website, improving customers’ experience, website performance and brand exposure around the globe. We are working on further brand exposure through international marketing, which will open further opportunities for our UK based network, while paving the way for expansion and building brand recognition in countries we currently don’t yet have an office in.”