OnTheMarket launches partnership to help agents offer virtual viewings

OnTheMarket has agreed an exclusive partnership with industry marketing provider NicheCom, to supply the portal’s agents across England and Wales with 3D showcase scans and 2D floorplans.

Agents not currently ordering 3D Showcase scans from NicheCom will be eligible to receive one free 3D Showcase scan, captured by one of Matterport’s top of the range cameras and one 2D floorplan for a single property until the end of this year. 

The partnership also provides OnTheMarket agents with exclusive use of NicheCom’s virtual viewing platform allowing agents to host virtual viewings with their clients. 

Agents using OnTheMarket across England and Wales will also be able to access 3D Showcase scans, 2D floorplans, extracted property images and a doll’s house view of their properties at exclusive discounted rates.

To ensure agents get the most out of the offering, NicheCom will deliver online training to OnTheMarket agents.

Julie Emmerson, head of agent commercial partnerships at OnTheMarket, said: “We’re delighted to have partnered with NicheCom to support our agent customers with an offering that’s aimed at helping them win new instructions. 

“Agents are often time poor, so being able to provide them with products and services that can improve efficiency is incredibly important. 

“Hosting virtual viewings via NicheCom’s viewing platform will allow our agents to diversify their offering to their clients, save time on travel and host more initial viewings where they can gain an understanding of their buyer’s needs. It’s vital that we continue to add value to agents with new offerings such as this.” 

Peter Burnham, managing director at NicheCom, added: “We are thrilled that NicheCom has been selected as a ‘best in class’ supplier by OnTheMarket. 

“We’re proud to say we already support some of their founder members and are grateful for the opportunity to help many more take their property marketing to the next level. GotoView, NicheCom’s accompanied virtual viewing platform, will give everyone involved with buying, selling or letting properties, a better customer journey with far less wasted time and travel.”