Regional agent rebrands as it plans national expansion

Regional estate agency Bradley Hall has undergone a rebrand as it looks to expand its presence beyond the North East and increase turnover.

The agency turned full property services firm has outlined ambitions to increase its turnover from £4.8m to £10m over the next three to five years.

Established in 1988, the company started life as a standalone property agency but has expanded since its new leadership team was introduced in 2015. 

Bradley Hall now has nine offices across the North of England and specialises in services including commercial agency, land, development, and new homes; professional management, property management, building surveying, estate agency, mortgages, and BH Planning and Design.

The brand refresh will include a streamlined, more modern look across all marketing including website, social media, boards, logo, brochures and documents, digital and print advertising and branded items.

The rebrand project also redefined the company’s mission and tone of voice to consistently communicate the firm’s purpose and personality.

It will also bring in-line all corporate, electronic and physical marketing material to ensure they remain consistent and reflect the true image of Bradley Hall as an organisation.

Cassie Moyse, marketing director at Bradley Hall, said: “It’s a really exciting time for everyone involved with Bradley Hall as the company continues to expand its footprint across the North of England at pace.

“The first step in this journey is this brand refresh which we believe more accurately reflects our modern approach to property services and our ever-increasing list of specialisms.

“We are a professional and established company which is consistently evolving and adapting to the ever- changing market and this update to our branding will reflect that.

“Our aim is to continue being a business which is small enough to care and create good relationships with our clients while having the influence, drive, knowledge and passion to deliver the best possible results.

“We’ve worked closely with all of the team to define who we are and why we do what we do and as the firm grows, we have to adapt our communications strategy accordingly and I am very excited to have such excellent foundations to build the business on.”

Bradley Hall has become synonymous with its dark grey and green branding, which Moyse said the brand didn’t want to stray too far from, adding: “We were keen to ensure that the new look really encapsulated the essence of the organisation.

“We are a professional and established company which is consistently evolving and adapting to the ever-changing market and by breaking free from the ‘Chartered Surveyors & Estate Agents’ strapline, we are able to really drive home the message that we’re more than merely a letting and sales agency.

“We are a dynamic, modern business with a competitive edge that never shies away from a challenge, and I think this new look for Bradley Hall really captures that.”