Zoopla aims to give agents ‘Boxing Day boost’ with new marketing campaign

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads into the new year.

The portal is hoping to capitalise on the much-debated Boxing Day Bounce and the beginning of the year which is traditionally seen as the strongest month for sales and vendor leads.

Zoopla’s campaign taps into the real-life changes that constantly create the need to move - be it kids, marriages, divorces, inheritances and everything in between. 

Building on the success of its previous marketing, the campaign will resurrect its ‘Kids Party’ advert - alongside a new creative ‘Nana’s Cottage’ that leans into the incredibly awkward situations that can centre around asking about house prices. 

Both adverts position Zoopla as the go-to destination for home research.

The campaign will appear across a breadth of media channels, including TV, YouTube, video on demand and social and will also include hyper-localised messaging. 

The adverts are voiced over by actress Diane Morgan, star of BBC Two comedy Motherland, who has appeared in Zoopla’s six previous marketing campaigns, and will air during primetime slots including The Travel Man Christmas special with Richard Ayoade on Channel 4 and the Christmas classic: Home Alone on ITV.

The ad will also feature during key Premier League football games before the New Year.

Commenting on the launch, Rich Houston, director of consumer marketing at Zoopla, said: “Homeowners remain the audience that will be moving most in 2023 and our newest marketing campaign will nudge this group to consider selling and visit Zoopla for all their home finding, moving and selling needs. 

“User testing shows that our ‘home research without the awkwardness’ campaign messaging resonates strongly with consumers and we look forward to leveraging this interest to drive more leads for our agent and housebuilder customers in the new year and beyond.”

Watch one of the adverts below: