Agency to move from High Street to ‘digital first’ operation

An agency which in 2020 moved from traditional branches to a hub-based business model, says it’s to become a ‘digital first’ operation.

Farrell Heyworth, which covers much of the north west of England, had 18 branches before the pandemic but in 2020 turned its operation into a seven-hub model.

Now a branding consultancy called Factored says it’s received “a digital transformation brief” from Farrell Heyworth “to support the group with its strategy to move from a traditional high-street estate agency, to a digital-first estate agent.” 

Factored - which has already worked with the Farrell Heyworth group’s auction brand, Auction House North West - was chosen to revamp a website which the agency says is no longer meeting customers’ needs or reflecting its brand message.

Farrell Heyworth tasked Factored with designing and building a website that improves customers’ digital experience. The website also needed to be intuitive for customers and provide the experience of an easy, fast professional service Farrell Heyworth’s customers expect. 

Laura Gittins, PR and marketing manager at Farrell Heyworth Group, says: “The Factored team paid careful attention to our objectives for this project and worked collaboratively with us to understand the way our business operates and create a website that meets our customers’ needs. 

“Communication has been key to keeping the project on track and the whole team has been a pleasure to deal with. We’re really looking forward to the finished product, and the improvements the project will make to customers’ experience on site.”

Daniel Wallace, a director at Factored, adds: “We have been championing the move towards high quality design and user experience, and it was the pandemic that accelerated our work with the group to support them with the transition to a more digital-first approach. We’ve enjoyed working with the Farrell Heyworth team and look forward to seeing the website go live in spring 2022.”