Agents to get 1,500% return on investment claims PropTech firm

A PropTech platform claims its “unique” features will help its subscribers get a 1,500 per cent return on investment by the end of this year.

The boast comes from data and prospecting platform Homesearch in an announcement unveiling four “mobile first” features.

These are based on real user data from agents, buyers and sellers and include a ‘Dream Home Finder’ - this is described as giving agents’ clients the ability to search anywhere for properties that meet their exact needs, whether on or off the market. This may generate a potential instruction that may have laid dormant, Homesearch says.

A new real-time dashboard allows agents to see how many instructions are on their patch compared to how many are sold subject to contract, view the most active streets, and keep track of their market share versus their competitors.

“With agents currently using the Homesearch platform seeing an average 1,100 per cent return on investment, the new reporting features will enable it to stay on course to achieve 1,500 per cent ROI for its subscribers by the end of 2022” says the company.

“These new innovative reporting features represent the most fundamental update to the Homesearch platform since our inception. It is the result of months of investment in product development and gathering feedback and data from estate agents, to understand what tools and insights they need to drive more qualified prospecting opportunities, valuations and instructions” says Giles Ellwood, Homesearch chief executive.

“We see these platform enhancements as invaluable to agents looking to steal a march on their competitors and drive business growth in tough market conditions where housing stock for sale remains extremely low. We’re proud to be introducing features that no other platform is able to provide – underlying our commitment to being the best estate agent prospecting tool on the market.”