easyProperty online agency signs three-year PropTech deal

Online agency easyProperty - which says it has a mission to transform the way people sell their home - has signed a PropTech deal with a CRM platform.

It’s entered into a three-year contract with Apex27 which describes itself as a fully featured, cloud based platform designed to work the way agents work. It offers features including diary, lead tracking, reporting, brochure creation, social media and over 40 integrations from a single dashboard.

Apex27 now has 872 users and easyProperty is its largest single customer to date.

“Despite the huge advances in consumer experiences in other sectors and the very habits of customers nothing much has changed in estate agency for many years. Our philosophy at easyProperty is to make every move easy” explains Jason Bull, chief operating officer of easyProperty.

“Simplifying and speeding up the process is our prime aim. Booking appointments, creating and sharing feedback, making and receiving offers and then gaining access to information and updates on the journey from sale agreed to exchange are all areas we can and will improve.”

He continues: “Most estate agency CRM’s are basically a rehash of what’s been around for years before with some superficial tweaks. Apex 27 has come at it from a different angle and has not been influenced in its design and functionality by ‘that’s the way it’s always been’ thinking. It has instead looked at what will make the user journey easier, smoother and more intuitive for all involved.”