PropTech lead generation platform expands beyond agents

A lead generation platform that boasts Leaders, EweMove and Northwood amongst its clients says it’s expanding into mortgages.

Rentround, now in its second year of operation, works as a comparison website for agents in both the sales and lettings sectors; now it’s aiming to do the same with mortgage firms by the middle of 2022.

The platform will accommodate all types of mortgage requirements including first time buyers, buy to lets, and remortgages.

A statement from co-founders Raj Dosanjh and Sandip Sekhon says: “We’re proud of the growth Rentround has experienced over the past two years. Revenues in year two are on target to be 100-plus per cent higher against our first year, surpassing all targets.

“2022 will see a host of service improvements for our estate and letting agents. More data points, targeting sellers and landlords based abroad and higher lead volume plans are in the pipeline.

“With our expertise in lead generation, the property industry and marketing, a sideward step into mortgages is a no brainer.

“Many of our agents have asked for leads in the mortgage area, a lot of which already get additional income from our leads off the back of mortgage services.

“Comparing mortgage products is difficult, you need live data fed in from different providers. Many people looking for a mortgage aren't quite sure which mortgage is right for them, which is where a broker is vital. This is where the focus of our platform will be.

“Mortgage based searches online dwarf the sales & rental market almost two fold - so the potential for our comparison platform is huge.”