Rightmove reveals new feature promoting property lists

Rightmove has rolled out a new feature within MyRightmove that allows home-hunters organise saved properties into various property lists.

The portal says that 74 per cent of all leads that are sent to agents are from people who have a MyRightmove account.

The new functionality gives people a further reason to register for an account, alongside signing up for instant property alerts and saving bespoke drawn areas.

Since the ability to save properties was introduced in 2001, people have saved over 400m properties in MyRightmove.

The new property lists will give users a simpler way to consider properties in different areas, shortlist properties they are interested in, and create lists of potential investments.

The next development phase, coming later this year, will introduce the opportunity for people to create a list with more than one person, so together they can review properties and send leads.

Marc Renton, the product owner of MyRightmove, says: “Being able to sort saved properties into various lists is one of most commons requests we receive from people, so we’re really excited to launch this new feature and give people yet another reason to create an account. 

“The millions of people who sign up for a MyRightmove account show that they’re seriously considering moving home and they’re much more likely to send leads to agents, so we’re constantly working to enhance the features that are available when people register for an account.”