Visual images are key for securing the quickest sales at the best prices, according to a formal estate agency chief who now heads PropTech firm Focal Agent.
Lee Wainwright - ex-chief executive of the UK side of Purplebricks and before that a 25-year veteran working at Countrywide - says extensive market testing shows that good visual images in video and professional still photography will “do the heavy lifting” for agents.
In a video interview for Estate Agent Today Wainwright says agents using professional moving and still images win a third more instructions than rivals failing to do the same. And a recent test of 3,500 properties - some with, some without those professional images - showed that those with top class video and photographs were 48 per cent more likely to sell and at £1,600 closer to the asking price.
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