Zoopla launches Pay-On-Exchange product for housebuilder listings

Housebuilders are being offered a new way to sell developments on Zoopla with zero marketing costs.

The portal has launched a Pay-On-Exchange product that provides free access to its full range of multi-channel marketing products and the ability to track leads.

Firms using this service will pay nothing until their Zoopla leads convert to exchange. 

Housebuilders will be supported by a dedicated media planner to run and optimise campaigns on their behalf.

Customers will also receive a monthly report to show development and channel performance, which will include details on leads, reservations, exchanges, attribution fees and plots sold. 

Zoopla said a wide range of housebuilders have already benefited from Pay-On-Exchange, with 4.7% of leads provided by Zoopla converting into reservation. 

A spokesperson told Estate Agent Today that there were currently no plans to offer this service to agents.

Commenting on the launch, Riccardo Dawson, managing director of new homes at Zoopla, said: “With many housebuilders operating in a market that’s forward sold, we know it’s more important than ever to provide marketing solutions that genuinely drive guaranteed results for our customers. 

“This is exactly what Pay-On-Exchange delivers and we truly believe it's a no-brainer for housebuilders looking to generate maximum return on investment on their marketing spend.”