Upmarket agency hits the airwaves with new advertising campaign

Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering.

Its 30-second adverts can be heard on Absolute 80s, Classic FM and LBC UK.

The advert features a voiceover explaining how Fine & Country agents “value the little things that make your home” and “the little details that don’t have a price tag” such as kitchen views, sun in the living room and laughter around the dining table.

It finishes by describing Fine & Country as a valued partner for those looking to sell or value their dream home.

Emilie Despois, chief marketing officer for Fine & Country, said: “Through the support of the network and our National Advisory Council, we have always had an extensive advertising strategy within the national print and online media, ensuring we gained maximum exposure for the network through those mediums. 

“As our network and advertising spend has grown, so has our ability to push into different types of media creating a multi-platform strategy that explores a variety of other avenues that will benefit both the brand and our network of agents.”
 

Despois adds that the brand has seen a lot of success through podcast advertising campaigns, which saw an increase in Fine & Country’s brand awareness.

She said: “Following the success of the podcast campaigns, we wanted to take our audio campaigns to the next level by including radio. Our research reveals that following national print, online and podcast advertising, radio in one of the top channels that grabs the attention of customers within the prime property sector of the market – Fine & Country’s target audience.

“Ideally, we want to ensure that we are covering all the types of media our target audience would access and engage with. Brand visibility and awareness is key to ensure that Fine & Country is top of mind when a vendor want to list their home, or a buyer is looking for a property within the upper quartile of the market. Our extended multi-channelled approach will ensure we reach a larger targeted demographic than ever before,” she comments.