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Estate agents hold more than 7,000 duplicate database records per branch on average, research claims.
Insight from estate and letting agency customer relationship management tool provider Street.co.uk shows the data that agents hold is generally very poor, holding thousands of duplicate records per branch for individuals in their market.
The proptech firm’s co-founder Heather Staff warns that at such a crucial time for agents to be filling their business pipeline, the issue hinders prospecting efforts and gives agents misleading information about their database.
She suggests the problem lies in the existing software, not with the individual agents.
Staff said: "If agents are mining duplicate records for their next valuation, they are wasting precious time and potentially breaching data compliance regulations.
“A clean, healthy database is the lifeblood of a successful agency. Data health must be a priority for agents, so they can capitalise on all available opportunities and use their time effectively."
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