Propertymark members already benefiting from TV guru partnership

Propertymark’s partnership with MoveIQ has already attracted attention from more than 250,000 consumers and potential property buyers and sellers.

The agency trade body announced an extension of its working relationship with property expert and TV presenter Phil Spencer at its annual conference at the end of June.

It has been using Spencer’s home moving advice service Move iQ to raise consumer understanding of what it means to use a Propertymark Protected agent.

The aim is to educate buyers, sellers, renters, and property owners on the benefits of using Propertymark’s UK-wide network of regulated and qualified agents, and how to identify them in their local area.

Since rolling out the partnership throughout July, 257,000 consumers looking for advice, saw Move iQ Propertymark content, a LinkedIn post has revealed.

In addition, 130,000 have now downloaded one of the podcasts that featured Propertymark earlier in the year.

The post said: “Propertymark members can get involved and benefit from this in two ways.

“Share Move iQ content on your own channels. Phil Spencer telling potential vendors in your area that you're meeting a higher standard is a powerful message. Link to example article in the comments.

“Talk about membership and qualifications when you pitch. It's an asset that differentiates you from others so display the logo, post nominals, wear your pin badge. We're taking great strides in consumer awareness, make sure you're part of it.”

Nathan Emerson, chief executive of Propertymark, said: “The objective of our partnership with Phil Spencer is to tap into his public profile to help raise consumer understanding of what it means to use a Propertymark Protected agent to encourage them to look for the logo when choosing their agent.

“In a little over a month since our two brands started working together it is encouraging to see tens of thousands of buyers, sellers, and renters already benefitting from the knowledge and expertise that Propertymark and our member agents can offer through Phil’s home moving advice service MoveiQ.

“Propertymark members know themselves how their clients can benefit from using an agent who understands the importance of being independently regulated and achieving specialist qualifications. That understanding needs to be amplified among consumers.”